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What Data Is Reported to Tobacco Companies?

This article explains what information is reported to Tobacco Companies when submitting scan data files

Updated over a week ago

  • When participating in tobacco scan data programs, certain sales and store information is required to be submitted to the tobacco brands.

  • This ensures that your store remains compliant and eligible to receive rebate payment

  • At a minimum, the following data is reported to all participating tobacco companies:

    • Store name and Address

    • All TOBACCO and Cig products that are sold regards of the brand are sent to all brands as part of their requirements

    • Product SKU’s, description, final selling price

✅ Note: This includes all tobacco products sold during the reporting period—whether or not they are part of a brand’s promotional program.

Altria Data Requirements

  • For stores enrolled in Altria programs, additional data may include:

    • Loyalty Card or Alt ID used (if enrolled in loyalty programs)

    • Promotional discount applied (e.g., multipack or loyalty discounts)

    • Quantity of units sold

    • Timestamp of sale

    • Cashier ID (if required)

R.J. Reynolds (RJR) & ITG Data Requirements

  • For stores enrolled in RJR or ITG programs, additional data may include:

    • Product UPC and manufacturer information

    • Loyalty transaction details (if applicable)

    • Discount amounts and types

    • Total transaction amount

    • Quantity sold per transaction

Summary of What We Send

Field

Required for All

Brand-Specific?

Notes

Store Name & Address

✅

❌

Required for every submission

Product SKU & Description

✅

❌

Includes all tobacco sales

Loyalty ID / Alt ID

❌

✅ (If enrolled)

Needed for loyalty programs

Discounts Applied

❌

✅

For multipack and loyalty reporting

Quantity Sold

✅

✅

Sent to confirm sales volumes

Frequently Asked Questions

Are non-tobacco products reported to the brands?

  • No. Only tobacco and cigarette product sales are reported.

What happens if required data is missing?

  • If key data is missing (like store address or product SKUs), your submission may fail or be marked incomplete, which could delay your rebate payment.

Is loyalty info required for all stores?

  • Only if you're enrolled in a loyalty-based tobacco program.

  • Otherwise, this field is not required.

Can I review what was submitted?

  • Yes! You can view past submissions and detailed breakdowns by logging into your CStoreEssentials account and visiting the Scan Data > Past Submissions tab.

Who do I contact if something looks incorrect?

  • If you believe the wrong data is being reported, contact our support team via live chat or submit a ticket through your C-Store Essentials dashboard.

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